Business Model Generation
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generationfeatures practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
1 Canvas
Definition of a Business Model 14
The 9 Building Blocks 16
The Business Model Canvas 44
2 Patterns
Unbundling Business Models 56
The Long Tail 66
Multi-Sided Platforms 76
FREE as a Business Model 88
Open Business Models 108
3 Design
Customer Insights 126
Ideation 134
Visual Thinking 146
Prototyping 160
Storytelling 170
Scenarios 180
4 Strategy
Business Model Environment 200
Evaluating Business Models 212
Business Model Perspective on Blue Ocean Strategy 226
Managing Multiple Business Models 232
5 Process
Business Model Design Process 244
Outlook
Outlook 262
Afterword
Where did this book come from? 274
References 276
Yves Pigneur , PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries.Business Model Generationoffers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generationis a practical, inspiring handbook for anyone striving to improve a business model - or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generationwill teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model — or analyze and renovate an old one.
CO-CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generationpractices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty-five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie-flat design that enables immediate hands-on use.
DESIGNED FOR DOERS
Business Model Generationis for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs — and leaders of all organizations.