Height: 10.75 in. Width: 8.50 in. Thickness: 0.69 in. Unit weight: 1.01 kg.

Chapter 1: Your Great Adventure: Exploring Your Options Chapter 2: Spotting Trends and Opportunities Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities Chapter 4: Profiling Your Target Customer Chapter 5: Learning from the Competition: Your Competitive Intelligence Chapter 6: Marketing: Pricing and Promoting Your Product or Service Chapter 7: Marketing: Distribution and Location Chapter 8: Legal Concerns Chapter 9: Risk Management Issues Chapter 10: The Power of Numbers Chapter 11: Financing Your Business Chapter 12: Building and Managing a Winning Team Chapter 13: Buying a Business Chapter 14: Buying a Franchise or Franchising Your Business Chapter 15: Pulling the Plan Together Glossary Index

Ron Knowles was a husband, father, brother, professor, student mentor, and great friend and colleague at Algonquin College, Ottawa, Ontario. He was the consummate entrepreneurial thinker. His textbook series, Small Business: An Entrepreneur’s Plan, is read by thousands of business students and professionals worldwide who want to learn how to fulfill their dreams of becoming successful entrepreneurs. Whether that dream involved a small, part-time hobby business or pursuing a full-time career “living the dream,” Ron’s gift was the ability to sift through the intricacies of running a business and then package it in a way so his readers would have the confidence to say, “Yes, I can do this!”

Chris Castillo is an experienced entrepreneur, consultant, educator and investor. As an entrepreneur, Chris has started various businesses ranging from a fast-food restaurant, coffee shop, mechanic service business, internet companies and a marketing and business consultancy business. As an experienced business consultant, Chris provides business services such as business strategy development, marketing research, feasibility studies, marketing planning, corporate identity programs including logo and branding strategies, business planning and business coaching to a world-wide clientel including Street Kids International, Taka Hirano Security Systems and Consultancy (Japan), In Ho Lim Enterprises (South Korea), Emerge Research and Consultancy Inc. (Japan), and Retis Internet-Architect Consultancy (Mexico). As an investor, Chris assists entrepreneurs and business owners take their business to the next level by providing both management expertise and capital. As an educator, Chris has taught in educational institutions and various events throughout the world. He is currently Professor in the Small and Medium Enterprise Management Program at Algonquin College.